Dorothee Sperker
B.Sc. Digital Media Marketing
I enjoy designing equally intuitive and beautiful experiences. For me, this means making the complex feel effortless and simple, by transforming challenging problems into user-centered solutions. My background in UX/UI Design, UX Research, Digital Marketing, and Front-End Development has given me insights into the full design process, from research and prototyping to implementation, launch, advertising and performance optimization.
Projects
Explore my most recent and innovative projects developed during my academic pursuits.
Soundcloud Redesign
A heuristic evaluation of the SoundCloud app uncovered 131 usability issues that could be condensed into six main problem areas. Based on the findings, I redesigned the complete user experience and developed an interactive high-fidelity prototype. User testing with the System Usability Scale (SUS) improved the perceived usability from 49 (“Poor”) to 85 (“Excellent”).
Lieber Regional
"Lieber Regional" is a cross-media marketing campaign and digital marketplace concept designed to support local farmers and empower them to sell their products directly to nearby customers. Created as a collaborative university project, our team established a unified brand identity and planned a multi-channel campaign including print, YouTube, web, and app touchpoints.
Greenergym
Greenergym is a conceptual fitness mall built around sustainability, combining a gym, a clothing store, and a food establishment, under one eco-conscious brand. Developed as a three-month university project, our team created a full corporate identity from scratch, including brand strategy, a website, an app and print materials. I co-led the design process for both digital touchpoints, covering wireframing, personas and the final UI design.
About me
Hi, I'm Dorothee!
I recently graduated with a Bachelor’s degree in Digital Media Marketing from Kaiserslautern University of Applied Sciences and am looking for opportunities in UX/UI Design, Marketing/ Content Managment or Product Design.
Through academic projects, an internship, and a working student position, I have built a solid foundation in digital experiences. I love learning by doing, which is exactly why I built this portfolio entirely from scratch to sharpen my design and development skills.
Alongside my studies, I regularly go to the gym, enjoy drawing, and play both the piano and cello. I also have a strong passion for beach volleyball and love playing it whenever the weather permits.
My main skills
The following fields highlight the specializations I focused on during my studies and personal projects, alongside the tools and technologies I regularly use to design, develop and manage digital products.
UX-/UI-Design
Creating intuitive, user-centered digital experiences through established approaches and UX-methods.
Online Marketing
Combining data analysis, strategy, and audience insights for effective campaigns and lasting success.
Webdesign & Development
Bringing designs to life through code and content management systems.